Summary: SEO stands for "search engine optimisation." Improving on your website ranking is an essential part of running an online business. This article from Google explains how search works.
Do you need SEO?
My job and my overall life goal is to help you, the people. Instead of seeing this as a sales pitch why not view it as a helpful guide to ensure the success of your future success. So without further ado, yes you do need search engine optimisation on your website. Having the basic optimisations implemented when your website is created will save you money down the line. This article from Google goes through the topic do you need seo very well. It outlines what you can do yourself and will upskill your current knowleadge of the subject. No doubt that if you have a business you must get plenty of emails regarding how different digital companies can improve your search engine ranking. Be careful with who you hire. If implemented incorrectly you can also risk damage to your site and reputation. You can be confident in asking MAKE A WEB to help you with your overall marketing strategy. The video below can be used as a checklist to ensure whoever is doing the work does it right.
Let's visualise an example
We have a client that has a car servicing business in Doncaster, Melbourne. The client has told us that they want to get more people from around the local area to find them on the web. Search engine optimisation starts from the very beginning when building a website. Your domain name is your most valuable asset. For example a good domain name for our client would be carservicedoncaster.com.au. Why is this a good domain name? It is a good domain name because it includes all of the words that a customer would type to solve their problem. If the customer typed in "Car Service Doncaster" we have a greater chance to show up in the search results. This is because all of the words are highlighted in the domain name. It all starts upfront with your domain name and then cascades down to the content on your website and many other points. Such as having a website that is accessible, mobile friendly, secure and fast.
How can you save money?
As a customer you can save money by writing your own content. Having the knowleadge in writing good copy is a different thing and that costs money. Content that is well written and search engine optimised will help your business succeed online. So you should see it more as an investment and not a loss in financial terms. Having a copy writer or upskilling can help drastically with this. Making your website secure via https, accessible, mobile friendly and load quickly are things your most likely going to need a developer for. Using a website generator will handle some of these things for you but not at the level of accuracy a developer would be able to do. Not to mention having a developer to consult can help build idea's and solve problems. Feel free to send me a message anytime about your website and how we can improve it. Remember it all starts from how we get your customers to find you. The video below goes through 7 free tools you can use to rank #1 in Google. MAKE A WEB can provide help with any search engine optimisation tasks.
How can MAKE A WEB help you?
At MAKE A WEB we go through a website design process which will ensure your website starts on the best foot forward. People are stringing together websites using generators nowadays to try and save money. However most of these generators don't have the capacity or technology to handle these vital optimisations. We implement these optimisations during the development of any website we create. You may save money using a generator but the success of your website is not guaranteed. That's why using a developer can help. MAKE A WEB can work with you to ensure the success of your business online. Preventing the website from being another outdated website. Imagine a world where your customers view your website as an apple tree. They just keep coming back for more apples. That's what we are trying to achieve here, because, well, who doesn't want to make money selling their own apples. This article by Neil Patel explains how to use Google Search Console for maximum SEO power. When building any website MAKE A WEB optimises your website for search which is included in our website design process.
Search engine optimisation should be considered an objective in your overall marketing strategy. At the end of the day, what good is having a website if your customers can't find it on the web. At MAKE A WEB we like to keep all of this in mind when we are designing our websites. Being able to visualise the end product helps but discussing how you want your customers to find you is an integral part of any website design. This is why we will always ask - what would a customer type into Google to find you?